Getting your law firm found in local search results is starting to become more and more important. Almost forty percent of all search requests executed every month have some kind of local intent (for instance: city or state name, zip code, town, and so on.). There are certain strategies and variables that are important in helping your law firm website perform well for local queries.
1. Categorize Your Practice Properly
Choosing the right categories for your law firm in local listings is quite important. A lot of law firms do not spend adequate time thinking about which category labels to use. They dismiss this as an unimportant step. When your prospective clients are not learning about a particular law firm by name, they first find lawyers by category. If you don’t associate your firm with the category they’re looking for, you won’t be found.
2. The Necessity of Backlinks and Citiations
Hyperlinks From Various Websites: Links are the currency of the internet. A hyperlink to your site is similar to a vote for your site in the eyes of the search engines like google. All things being equal, a law firm site that has additional links from local and pertinent websites will acquire more presence in local search results.
Citations: Citations are references to your firm name, address, and telephone number on various other websites. These references do not need to have a link to your site. An illustration of a citation might be an online attorney directory where your firm is listed, but not linked to. Another might be a local yellow pages website.
3. The Listed Title Of Your Firm
Your law firm title (ie: the name of your law firm) is a particularly critical factor for ranking well in the local search engines. You need your title to be consistent throughout the listings along with having it contain pertinent key phrases to your law firm’s practice. Having uniformity helps your firm establish confidence in the eyes of search engines. Integrating appropriate words in the title helps your law practice get better positioning when individuals perform queries. For example, The Law Offices of Joe Smith, located in Chicago, might create a title called Law Offices of Joe Smith | Chicago Tax Lawyer. Just keep the title consistent and uncomplicated. Do not attempt to squeeze too many key phrases into your title.
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